Is there a difference between partner and sponsor
In sports business you will often hear the terms sponsorship and partnership used interchangeably. Some teams tout their sponsorships and others refer to the partnerships they have in place. Is there really a difference? Which of these do you see more often?SEE VIDEO BY TOPIC: vLog Ep7: Differences? Partnership & Sponsorship
What is the difference between a partner and a sponsor?
This means development professionals need to treat corporate partners like we treat major donors. In addition, we need to plan further ahead to allow corporate partners the time they need to review all our partnership opportunities for the year — not one at a time.
Therefore, sponsorships should be packaged and offer corporations a variety of ways to partner with your organization. When developing a corporate sponsorship package, go beyond marketing your special events. Our experience has shown that developing an integrated corporate marketing program better serves the organization and its corporate partners. Many nonprofits have more than two events a year. Consider your development calendar. Would a corporation be interested in sponsoring more than one of your events?
Do you have the time to ask for corporate sponsorship more than once from the same corporation? Does that corporation want to see you asking for money all the time? If you present one package that represents all the opportunities for sponsorship support, your time is better spent; the corporation makes an informed decision; and budgeting by both of you is more easily accomplished.
It becomes very clear why an integrated corporate marketing program is so important. In addition to all special events, your package offers sponsorship of programs, materials printing and any advertising. Talk to the corporate contact about the impact of a program that reaches a particular population, and watch the interest grow. Program outreach and sponsorship can include:. Look at all your events and determine what event assets are available for sponsorship or corporate recognition.
They can include invitations, banners, posters, T-shirts, program books, advertisements, tents, billboards, staging, tables, receptions, food, Web logos and links, newsletter recognition, annual reports, letterhead, and envelopes. The list can go on endlessly depending on your events.
Then determine what levels of sponsorship you want for each event or the entire program. We find it easier to keep levels the same as much as possible from event to event and program to program.
Remember to always have a level above the highest level you have currently received for partnership support. That tells the highest partner there is somewhere to go. It becomes confusing when each event has different levels of sponsorship, so consistency here is well advised — but not required.
Some things to remember as you allocate benefits:. Remember that this is a strategic — not charitable — decision by the corporation. The people making the decision want to know what their return on investment will be. Who will they reach, and what impact can they have? Now that you have an integrated corporate marketing program in place, your event and program sponsorships should fall into place. Barbara Talisman is director of development and corporate relations for Chicago Cares.
Continue to your page in 15 seconds or skip this ad. Research Resource Guide Advertise. December 18, By Barbara Talisman.
View Comments. People: Barbara Talisman. Related Content. All Rights Reserved.
Sponsorships vs Partnerships
In business, a sponsorship exists when one entity provides financial support to another to achieve promotional advantages. When a business gives funds to a local cause or event, for instance, it has sponsored that event. A partnership means each entity shares in the responsibilities, risks and earnings of a business arrangement.
How are these two terms different? And what does it mean for a company to become a Partner, rather than a Sponsor? International powerhouses and multinational business simply did not want to buy the standard thing anymore, their communication strategy being far too elaborate for just a single-dimensioned marketing proposal. Not only that: they wanted sports and sports properties to become a full marketing asset for their products and services, tailor-made to their present and future communication strategy. If, before, it was up to the sports propertie s to offer specific marketing benefits, now it was the companies themselves tracing the route towards new boundaries of co-op.
The Difference Between a Sponsorship & a Partnership
Recently I was asked to write an article on a subject that seems to be creating some confusion and stumbling blocks for sponsorship-seekers. I love working with organisations and events that are seeking to diversify their income streams, as well as companies that are looking to invest in opportunities that will bring them the marketing outcomes they are seeking. Some sectors still use the word sponsorship to refer to the investment companies use to support their events, and partnerships can refer to their annual, multi-layered corporate relationships, but really there are so many words that are being used to describe these relationships, including supporters, angels, helpers, allies, patrons, friends and champions that it has become rather a personal choice for an organisation. Among other things, how do THEY feel about the words? What would THEY prefer to be referred to as? What kind of impact and outcomes are THEY wanting from the relationship? There are approximately 10,, charities and For-Purpose organisations throughout the world and each one is different from the next. Not just in terms of the community they serve, but the mindset of the Board and CEO and whether they have the staff to support a sponsorship strategy and manage partners effectively and so on. I think the key lies in two things:.
Corporate Partnership Versus Sponsorship
We have created three ways of acknowledging that support: Funder, Sponsor and Partner. The organisation s that provides the bulk of funding for the project. The money is usually provided as a grant specifically awarded for public engagement. Sponsors provide financial support for the event in return for a number of reasons. It could be to promote their field of work, their organisation or to provide opportunities to their members.
Difference between sponsorship and partnership in sports
What’s the difference between Funder, Sponsor and Partner?