Look at your man now back to me im on a horse
The campaign is also commonly referred to as The Man Your Man Could Smell Like , being the title of the campaign's initial second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash , but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members. While reciting the monologues, Mustafa progresses through various activities, locations, costumes, and extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor. The advertisements typically feature a surprise ending. In a single uncut shot, Mustafa transitions from a bathroom to a sailboat to riding a horse on the beach, all without pausing his monologue or breaking eye-contact with the camera for more than a moment.SEE VIDEO BY TOPIC: All of the Terry Crews Old Spice Commercials
SEE VIDEO BY TOPIC: Old Spice: All Isaiah Mustafa vs Terry Crews CommercialsContent:
The Man Your Man Could Smell Like
The campaign is also commonly referred to as The Man Your Man Could Smell Like , being the title of the campaign's initial second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash , but has subsequently been expanded to include other products following the success of the initial advertisements.
The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members. While reciting the monologues, Mustafa progresses through various activities, locations, costumes, and extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor.
The advertisements typically feature a surprise ending. In a single uncut shot, Mustafa transitions from a bathroom to a sailboat to riding a horse on the beach, all without pausing his monologue or breaking eye-contact with the camera for more than a moment. The punchline of the commercial is Mustafa's non sequitur final statement: "I'm on a horse", delivered as the camera zooms out to reveal to the viewer that Mustafa is now sitting atop a horse.
Allen and Kallman confirmed that the commercial was filmed in a single uninterrupted take  requiring three days of shooting and numerous attempts to achieve a successful take. Minimal computer-generated imagery CGI was used, consisting of overlaying a separately shot artificial hand during the segment where diamonds flow from Mustafa's palm and the body wash rises through the pile of diamonds with a separately filmed shot of the hand.
Filmed at the same time as the main commercial was a second "sting"  entitled "Did You Know", in which the camera zooms out of Mustafa to reveal that he is riding a horse backwards. In June , a third commercial entitled "Questions" began to air on television. The ad expanded upon the first commercial, which featured two changes of location, and only one on camera the bathroom "set" lifting away.
Mustafa begins at a shower station on the beach. The scenery splits in half as do false legs and a towel and pulls away to reveal Mustafa log rolling before he walks across the surface of a lake catching a falling cake mid-stride into a kitchen power-sawing a countertop mid-stride to the top of a waterfall, which he "swan dives" off into a hot tub , which then collapses to reveal that Mustafa is sitting on a motorcycle, his shorts having been replaced by jeans.
He performs the entire commercial without breaking eye contact with the camera, while addressing female viewers and asking rhetorical questions on what they like, implying that if their man used Old Spice, then he could bring them these things. The ad was again shot primarily in one take, involving an automatically rolling log, an under-water platform, and a set consisting of the kitchen, waterfall and hot tub containing water and a motorcycle. The walls of the hot tub were rigged to mechanically rise and lower.
Support wires were used to control Mustafa's dive from the waterfall. Footage of rehearsals of the ad begin with the log-rolling, suggesting that the opening beach segment may include separately shot or computer-generated elements.
The background also appears to be enhanced. Another second ad entitled "Boat" was produced as a secondary spot. It features Mustafa in a rowboat pulling off a "fake" mustache, and then "pulling off" the newly revealed skin to reveal another moustache.
A third series of commercials debuted in early , this time promoting Old Spice Fresh Collection Antiperspirant and Deodorant. The branding of the product line revolves around different world locations. In keeping with that theme, the second commercial is entitled "Scent Vacation", and continues to maintain and expand upon the style of the previous ads. In the ad, Mustafa notes that "when your man smells like Old Spice, you can go anywhere. In "Scent Vacation", Mustafa begins on a beach in a grass skirt.
The beach drops away and the skirt flies off to reveal Mustafa in mountaineering pants atop a mountain peak. He dives from the mountain, into water, appearing to swim through it, only for it to be revealed as a fishtank, which passes as the camera rotates to reveal Mustafa lying on his side in white slacks on top of a piano in a lavish living room.
Responding to interest in the creation of the previous spots, an official behind-the-scenes video was released for "Scent Vacation". Ultimately, the living room in which Mustafa is shown was built against a vertical wall, and the camera was rotated 90 degrees to make the room appear normally oriented. Unlike the previous commercials, which were shot outdoors, "Scent Vacation" was shot on a soundstage. More computer-generated imagery was used in this commercial than in the prior ads.
The sand and sky of the initial beach scene and the entire mountain backdrop were added in post-production; wires were painted out, as were seams where two scenery pieces came together; fish were added to the aquarium; chocolate was added to a fondue fountain in the living room, and a stick of fondue foods was added to Mustafa's hand.
Two second spots were produced, entitled "Fiji" and "Komodo" after two of the scents in the product line. In "Fiji", a beach scene is shown as Mustafa's voice is heard. Mustafa rises from beneath the sand with an acoustic guitar, which he opens to reveal that it contains puppies. In "Komodo", Mustafa appears to stand at the base of a hill atop which sits an ancient palace. The palace is revealed to be a miniature, as Mustafa opens the front wall to reveal the product. He then walks over to a Komodo dragon and pulls open its back to reveal a cooler containing ice cream.
The three spots share a common thread of misleading items containing other items. Aside from the guitar, the palace and the Komodo dragon, in "Scent Vacation" Mustafa also picks up a mountain goat, which he spins around to reveal a harp. Mustafa gained significant popularity and notoriety from the initial ads, and he and Old Spice capitalized by producing a plethora of online videos featuring Mustafa in-character. In a series of videos, Mustafa responded by video to numerous Twitter posts directed to Old Spice's Twitter account, including several videos directed towards celebrities.
Other longer videos were created as well. In , it was announced that Fabio would become the Old Spice spokesman, leading to criticism from fans of Mustafa. This led to a poll as to which spokesman viewers preferred. A "Mano a Mano" video was produced featuring a confrontation between the two. In the " Make a Smellmitment " crossover campaign, Mustafa advertises Timber in some advertisements, Mustafa instead pitches another scent, "Swagger" in his usual deadpan, while Crews touts the virtues of Bear Glove in the high-energy, absurdist style common to what is seen in Crews's ad campaign.
Clean segued into Tide ads because all of the clothes in them were fresh and clean, including Mustafa's white pants. The New York Daily News gave the initial ad a favorable mention, citing Mustafa's "wildly smug, cool-cat smooth dude persona", which "helped make the cologne commercial pop".
The created feeling of connection between the Old Spice Man and the audience, which is also known as a para-social relationship,  formed an important part of the success of the campaign. The spot has been parodied on Sesame Street , where the monster Grover takes Mustafa's role to illustrate the word ' on '. It was also parodied on iCarly , on the episode " iOMG ". There was also a parody made to advertise the film Puss in Boots and in , featuring Mustafa, to advertise Hulu.
It was parodied by How It Should Have Ended for an episode on It Chapter Two , where the character Mike who is played by Mustafa in the film puts his own spin on the commercial's lines. From Wikipedia, the free encyclopedia. Isaiah Mustafa. Retrieved New York Daily News. Creativity Online. Crain Communications. Retrieved 14 July Understanding celebrity. Toronto Star. Retrieved 13 October Super Bowl commercials. I'm going to Disney World! Hidden categories: All articles with unsourced statements Articles with unsourced statements from September Articles with unsourced statements from March Namespaces Article Talk.
Old Spice talks to the ladies, man
That made sense. The same couldn't be said for much else in the sublimely silly 30 seconds that went on to captivate popular culture and launched one of the most beloved marketing campaign ever made. Portrayed by actor and former football wide receiver Isaiah Mustafa, this particular stud turned the suave up to
Old Spice - The Man, Your Man Can Smell Like
.SEE VIDEO BY TOPIC: I'm On A Horse (The Man Your Man Could Smell Like) Old Spice Remix Spoof Music Video